TerminX, on 31 December 2016 - 10:00 PM, said:
Yes, except this strategy is full of negative aspects which is why a better company would have priced it reasonably. If you launch a remastered version of the game at a ridiculous price point then the period of time with the most awareness of your upcoming title is haunted with negativity due to the price point - negativity which is pushed even further when people become aware of Gearbox Softwares involvement in the title. Launching a title this way is a pretty stupid thing to do and guarantees it'll be DOA. A better publisher would see that you'd be more likely to produce more bulk overall profit if it were priced at a lower point initially and offered some incentive to the existing owners such as a discount which is entirely possible to do but Pitchford in the way he so often does is acting like a stubborn ass instead of actually thinking about the consumer similar to the lead up to the launch of World Tour which was also a complete overpriced failure. If you launch a title overpriced that instantly associates negativity with the game, if you drop the price abruptly shortly after launch then everyone who purchased it day 1 will think you're an asshole, but if you went with the more intelligent option - launching at a lower price point and providing coupons to existing Bulletstorm owners or even to owners of other People Can Fly/Gearbox games and then dropping the price even further during sales or in future you can't lose. One option pisses off everyone and culls interest in your new fancy title completely, the other pisses off no one, attracts more interest due to a lower price point and incentives from coupons/discounts, and would only gain more popularity during sales as it'd be priced even lower. You'd make more profit from the volume of sales vs. having a higher priced title that drives people off.
If you follow consumer trends especially in the PC marketplace it's extremely easy to figure out the right moves but similar to whoever is handling the marketing and PR for Interceptor/3D Realms (Bombshell launched as a full priced titles - lul) who have the same issues as Gearbox clearly some people are completely unaware of the facts. At the very least Interceptor and 3D Realms acknowledge their errors and learn from them in future, though they have yet to hire anyone who is actually capable of marketing a title...if this is the same guy who priced Bombshell someone slap him with a trout, but in the case of Gearbox they're so completely ignorant of everyone and everything it's a wonder they're not on the verge of sinking given every communication from Pitchford himself is basically a big giant middle finger with some bullshit explanation that everyone except himself can see if bullshit or makes zero sense.

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